CASE STUDY - BP
ONS Norway '13
Successful cooperation with ‘the oil giant’ and the challenge: what to exhibit when your brand is so widely-recognized in the whole world?
Again, best answer is the simplest: show the scale and internationality. Add on a peculiar detail, like a rotating mock-up of an oil platform and you have won visitors’ attention.
Who cares that the secret engine of a rotating scale model is… a circular food tray? Simplicity triumphs.